Teaching English As A Second Language And Culture

Teaching Philosophy; Language Development, Diversity, Education and Culture 9 Teaching English as a Second Language and Culture A Bilingualism Study Ana Miranda Texas AM of Commerce Abstract This paper is primarily intended to present detailed examination about bilingualism and bilingual education from a teaching and student perspective. In first instance, I will deal with some of the definitions of these terms. Following this, I will introduce my interviewee and more information to complement this essay in the topics of learning English as a second language as well as how culture and other factors can affect the learning process of a student. I will also provide some of†¦show more content†¦This teacher grew up in Virginia and graduated from a Christian University with a major in Political Science. Her dream was to one day become an attorney, however she went back to school to get a teacher certificate in History and English. While getting certified she got offered a job as an ESL teacher, not because she was certified but because she could speak â€Å"some† Spanish. After 15 years she went back to school and got an ESL teacher certification. I asked her why did she went back to school again if she was certified to teach regular English classes to students who knew English very well, she said â€Å"I loved the students, the smaller classes†¦ and the mission of teaching those students English and about the American culture†(Interviewee). I believe that the following will explain why this person inspired me not only to learn English, but to go to college and to become a bilingual teacher myself. I asked her what her goal in teaching was, what does she want to achieve in her students? And this is what she replied; â€Å"I want their English proficiency, in reading, writing, listening and speaking to increase and progress. However to me it is much more important for them to know that they have great potential in life. I want to equip them with skills and wisdom thatShow MoreRelatedStudents Attitudes Towards The Teaching English Language Essay1647 Words   |  7 Pagesattitudes towards the teaching of English as FL alongside the home-culture, taking Islamic English vernacular as a case of study. To achieve the purpose of the study, a questionnaire was distributed to 1500 BA students in different universities all over different territories within Algeria. Basing on the results, students reveal positive attitudes towa rds the insertion of the Islamic English vernacular as a home-culture in EFL teaching. This may oppose the fore-known idea of teaching English through targetRead MoreCross Cultural Communication Varies Depending On The Cultures1579 Words   |  7 Pagescommunication varies depending on the cultures. Although students have a high level of proficiency, second language learners still find difficulties while being understood that cross-cultural differences appear in speaking their second language. This concern makes learners consider that pronunciation might be the cause of the misunderstanding. However, fluency and accuracy elements are very important for effective conversation, learners of English as a second language may find themselves in a difficultRead MoreCross Cultural Communication Varies Depending On The Cultures1571 Words   |  7 Pagescommunication varies depending on the cultures. Although students have a high level of proficiency, second language learners still find d ifficulties while being understood that cross-cultural differences appear in speaking their second language. This concern makes learners consider that pronunciation might be the cause of the misunderstanding. However, fluency and accuracy elements are very important for effective conversation, learners of English as a second language may find themselves in a difficultRead MoreThe English Language And How It Has Evolved Other Languages1060 Words   |  5 PagesThere are approximately 6,000 different languages spoken in the world today. Many of which will be considered the primary language and others are believed to disappear in the future and decrease the number of languages to 600. An article written by John H. McWhorter in The Wall Street Journal, â€Å"What the World Will Speak in 2115†, gives a good explanation of what is possibly going to happen in the near future for languages. Some of the main points of this article may give reasoning’s to why this mightRead Mor eLanguage Can Be Described As A Means Of Communication In1723 Words   |  7 PagesLanguage can be described as a means of communication in written or spoken form whereas literacy is reflective of a person’s efficiency in using language. The way language and literacy are taught in a classroom cast vastly differ due to the social and cultural factors influencing it. The essay is broken into 3 segments; the first is to explain the topic statement by Grugeon and Gardner, the second is to determine what are the socio and cultural implications affecting language and literacy, and thirdRead MoreWorld Englishes : Approaches, Issues, And Resources1596 Words   |  7 Pagesmany people view English as a global language. With more and more people speak English as a second and foreign language. English speakers play an important role in international business and economics. The data shows that there are over 350 million people speak English as their first language around the world. It also shows that more than 430 million people use English as their second language. As people develop knowledge of Standard English like British English and American English, they may not hearRead MoreEffective Instruction For English Learners1414 Words   |  6 PagesEffective Instruction for English Learners Calderon, Slavin and Sanchez (2011) in their article â€Å"Effective Instruction for English Learners† consider the problem of students who are non English speakers and come to live in the USA for several reasons such as immigrants. The U.S government requires every school that has more than 5 percent non-English speakers to provide these with specialized programs. The authors go to explain useful instructions for teaching students English Language. They also reviewRead MoreThe Factors That Necessitate And Influence The Teaching Of Culture851 Words   |  4 Pagesinfluence the teaching of culture in EFL classrooms. Though the focus is on English language classes in China, I believe the core message can be applied to second language classes anywhere. The EFL community now acknowledges the importance of culture, however, it’s presence in the curriculum remains sparse for a number of reasons including â€Å"lack of time, uncertainty about which aspects of culture to tea ch, and the lack of practical techniques† (Mao, p. 144). Additionally, the majority of language proficiencyRead MoreLanguage Barrier: Bilingual Education vs. English Immersion Essay examples1246 Words   |  5 PagesBilingual teaching in American schools is it good, bad, or both? Who is right in this national debate? Both sides make some impressive arguments for their side of the issue. Even the government has mixed issues when it comes to bilingual teaching. However, the government has shown their views in their budgets and their law making. Another question comes up with the bilingual teaching is should America make English its official language? Some say there is no need for it, and yet 22 states asRead MoreContrastive Analysis1671 Words   |  7 Pagesof foreign language teaching is so complicated. The complexities are the outcome of the rise of the assumptions of so many theories, approaches, methods and hypotheses that dominated this field , especially beginning from1940s and up till now. Today there are innumerable assumptions for approaches and methods that relate to language learning and teaching. All of them claim to be the right approach for learning and teaching a language. In the midst of these situations, foreign language teachers find

Critical Thinking Of Society Today . . I Will Be Discussing

Critical Thinking of Society Today I will be discussing how External Validity, chapter 8, connects to the past election. In this chapter persuasion is discussed and in the past election nominees persuaded society to vote for them. Next I will discuss how Fundamentals of Attribution Error, chapter 5, relates to peoples behaviors and actions causing climate change and global warmimg. The last topic I will be discussing is how high school peer pressure relates to Pluralistic Ignorance in chapter 4. Persuasion When it comes to elections candidates will do anything within their will power to persuade societies views. Each party and their candidates will find loop holes to sabotage the candidate they are running up against.†¦show more content†¦These types of people attend to the logic and strength of arguments and evidence contained in the message. They bring information of their own such as images, memories, experiences, prior knowledge to evaluate the message and make it relevant. (Gilovich, Chen, Keltner) Trump used persuasion mechanisms such as bragging about how rich and successful he is, this intern creates a sense of authority for voters persuading them to think how powerful and driven he is which will be an imminent quality for a president to have the upper hand in the government. Since Hillary has political experience she persuades voters with the use of logical reasoning and political rhetoric. The article Psychology of Persuasion quotes Hillary as saying, â€Å"One looks to be hunkering down with homework, research and rehearsals, while the other [Donald Trump] seems to be taking an on-the-fly casual approach to what could be the most important 90 minutes of the presidential election.† Not only is Hillary able to take jabs at Trump she is using her previous political knowledge to persuade individuals to think Trump is inexperienced and should not waste the time of citizens who are looking for change in America. Attribution Scientists have attributed the extreme climate change to human behaviors and actions throughout the world. In the last century, the Earth’s surface air -temperature has risen around 1.3 + or -Show MoreRelatedThe Philosophy Of Philosophy1122 Words   |  5 Pagesrace, society, sexuality, violence, and the basic knowledge of what is considered right or wrong, to name a few. These topics are still relevant today. This leads to the basic question of whether philosophy from hundreds of years ago, are still relevant to today and the society of which we live? The answer, simply put is yes. It is still relevant because we still do question everything, we still wonder about topics that were discussed back then, and because philosophy is the basis of critical thinkingRead MoreThe On The Foundations Of Education940 Words   |  4 Pagessub-branches. I shall be discussing my opinions on based on the questions given that are responsive to the matter of equality in education and hidden cu rriculum. Question one distinctively asks about which philosophy is best befitting for student diversity, as in bilingual and multicultural education. To be frank, my first consideration to this question was the concept of critical thinking, categorized under Critical Theory. The reason for the choice was because critical thinking adequately coversRead MoreCritical Disposition Essays1078 Words   |  5 PagesIn my opinion critical disposition is to look at something from more than one angle. Be open to new idea’s and not accept the first theory or concept that you are told. Create your own way of thinking and not be the type to follow a crowd. Critical disposition – a tendency to be critical â€Å"A critical disposition is a tendency to self-reflect and change one’s views when required, a willingness to question orthodoxy and challenge ignorance and injustice, and an awareness of which approach is theRead MoreThe Learning Approaches Teacher s Students On The Path Of Developing Critical Thinking Skills765 Words   |  4 Pagesknowledge and build critical thinking skills. The goal is for all students to develop these skills and when opportunity arises, transfer them into real-world situations. Today, there are many ways to engage and involve students in the social studies classroom. This essay will look at three learning approaches teacher’s use to put students on the path of developing critical thinking skills: project based learning, constructivism, and inquiry-based learning. In the process, I look to determine theRead MoreUsing Critical Thinking Skills For A Post College World1631 Words   |  7 Pagespost-college world because they view certain topics as taboo, hold on to their beliefs, and focus on punishment rather than education. Students will encounter different views and ideas in a post-college world requiring them to use critical thinking skills they polish in college. Students come to college with many different backgrounds hoping to gain many new experiences to help them be successful in the world. In the elementary field, there are many different skills teachers hoping to teachRead MoreOrganizational Dialogue And Inter Cultural Communication1279 Words   |  6 PagesIntroduction Communication is unquestionably one of the most critical skills to refine. Communicating effectively and clearly in your own environment and comfort zone is challenging enough, and even more critical and challenging in an exponentially different culture. In this age of cultural diversity and Globalization is being able to communicate in the face of cultural diversity plays a more important than ever. Today in this essay I try to elucidate how cross cultural differences in communicationRead MoreThe First Data Collection Method1035 Words   |  5 PagesThe first data collection method I will use in order to help answer questions regarding economic and environmental effects of organic farming and their implication for future sustainability is the ethnographic methodology. By utilizing previously published sources whose data collection was focused on participant observation will allow me to keep a lens focused on the actual people within these rural areas. It would be difficult to coll ect primary data within one school semester but being able toRead More Education Philosophy Essay1069 Words   |  5 PagesSince I was a child, teaching is all I wanted to do. My mother is a fifth grade teacher. I have quite a few friends that are teachers. I have been fortunate to be influenced by some great teachers throughout my academic career. I love to be around kids and I like participating in the process of learning. I appreciate learning even today. I enjoy the learning process and hope to one day influence students in the future. I hope to one day become a high school social studies teacher. I enjoyRead MoreHow Corporate Greed Is Uniquely A Part Of A Public Administration970 Words   |  4 Pagesand interests you. I became a public administration student after many careers in multiple fields of management. These included retail, healthcare and currently, technology. I am very interested in organizational structure and management. The field of public administrat ion is all encompassing and goes hand in hand with organizational management studies. I do have an interest as well in local government. I grew up in a terrific, but non-political family and now that I am older, I realize that becomingRead MoreIntroduction. Cognitive And Contextual Perspectives Are890 Words   |  4 PagesVygotsky, and Urie Bronfenbrenner were the driving forces behind Contextual Perspective. Contextual perspective takes into account the environment surrounding children and how our relationships effect ones growth. Within this paper we will be discussing the different theories that Piaget, Vygotsky, and Bronfenbrenner believed that aided children with learning thought childhood and adolescence. Piaget Jean Piaget believed that our brains changed as we aged. These changes lead to a more complex

A Person Who Inspire Me the Most Free Essays

Songsnumber-onesinglesAndre Hill September 30, 2010 3rd period The person that inspires me most is my mom. The reason I say this is because she’s a strong black woman and she stands independently facing all odds. She inspires me to be the best I can be and to always give my all in whatever I’m doing. We will write a custom essay sample on A Person Who Inspire Me the Most or any similar topic only for you Order Now Whenever I need something, all I have to do is ask and I know if it’s possible, she’ll provide it. It’s always been like that with her and not with just me, but all of my brothers. I think the reason we may act uncivilized when dealing with authority is because we know we have a mother who’ll bail us out 9 times out of 10. If I didn’t have her, I would probably be a drop out because I wouldn’t have anyone in my ear telling me to get my grades up. My mom tells me what to do and she means just that. She has her flaws like every human does but they aren’t easy to spot in her. We’re not rich or close to it but from everything I have you wouldn’t be able to tell. I never go without anything I need or in a lot of cases, anything I want. I know she would give me her last dollar. For example†¦if my mom and I both wanted a candy bar and she only had two dollars on her, without a doubt she would buy it for me. She thinks of others before herself a lot and that could cause people to try to run over you but not with my mom. My mom is very smart and she pushes education to the max in my household. When I bring home bad grades I know it hurts her just as much as it hurts me, maybe a lot more actually. I always use manners and that’s because she tells me that education and respect will take me far in life. And that it would make people respect me. I want to be an RB singer when I grow up and my mom tells me I can be anything I want to be. I don’t know if she really believes that or if she’s just saying it because it sounds good, but I know that that’s the kind of motivation I need. If I don’t have any support from anyone else, I know I’ll have some from her. I can count on my mom for anything. If I was to fall from a plane I’m willing to bet any amount of money my mother would be there to catch me, not letting a strand of my hair touch the ground. I’m not Andre Hill September 30, 2010 3rd period saying that she’s a body builder or anything like that. I’m just trying to explain the love she has for me in words. Her love makes me want to be like her and to treat my kids in the future the way my mom treats me. I want to be able to give that type of love to everyone. If the world had that type of love there would be no tears falling or violence. I try to make the right decisions to satisfy my mom and myself. I don’t want to put her thru anything that would cause her to hurt. . I mean she’s wonderful and I wouldn’t trade her for anything or anyone in the world. I love my mom to death and she inspires me more than any celebrity or person in the past could ever do. Andre Hill How to cite A Person Who Inspire Me the Most, Papers

IT Management Issues for PayWave Technology - myassignmenthelp

Question: Discuss about theIT Management Issues for PayWave Technology. Answer: Report Outlining the Business Operation Technology has revolutionized the way we live! It has a major impact on how we shop. Few years ago, technology was used in point-of-sale terminals through smartphone devices and cards. These technological changes are accepted by customers across the globe (Tschirley, 2007). However, the demand for something better and efficient is significantly high! Though technology has creeped into supermarkets, it is quite difficult to control crowds. Supermarkets are looking for better strategies that can help them manage crowds. This is where technologies like PayWave come into the picture. This is a sophisticated technology that helps supermarkets get rid of cash and work quickly. Definition of PayWave Technology By definition, PayWave technology is a quick and an effective replacement for cash (Financial Ombudsman Service, n.d.). Supermarkets can eliminate cash from their billing cycle. In fact, customers dont have to carry cash around. They can choose and buy products based on their PayWave balance. This technology depends on modern shopping gears (Leong et al., 2013). For example, special RFID readers must be installed in the customer trolleys. These readers should be able to detect products, its prices and quantity. The RFID reader must work in real-time. That means, it should be able to detect all items that are kept and removed from the trolley. Benefits in Using the PayWave Technology There are so many benefits in using the PayWave Technology.Supermarkets like Oz can speed-up the entire process (Financial Ombudsman Service, n.d.). This is a smart way of getting rid of queues especially at the checkpoints. That is because everything in the customer trolleys would be evaluated automatically. The customer doesnt have to wait in long billing queues. As they reach the entrance or exit of the supermarket, their items would be billed. All that the customer should do is, walk out of the store. This means the entire billing cycle has been eradicated. Customers with kids and elders will definitely benefit from this change. They are no longer expected to wait in long queues! They will not be tired and they can focus on better things (Leong et al., 2013). PayWave Technology gives customers better financial security. They will be able to shop within their financial limits. As mentioned previously, the items are evaluated on the go. As a customer chooses and loads their trolleys with goods, the final amount would be calculated. If a customer is running out of cash, they will receive an alarm. This alarm will help them transfer cash or remove items from the trolley. If you dont have a PayWave account, you dont have to worry about anything! Oz Supermarket has a front desk to help you with temporary cash deposits. With temporary cash deposits, you will receive a PayWave Card. Just like the standard PayWave Card, the temporary one can calculate the value of your purchase. If you have paid an extra amount at the front desk, it will be returned to you or recorded. All details of PayWave customers and their balances are stored in the cloud. This means, you can reuse your card anywhere that supports the PayWave technology. In case your temporar y card runs out of cash, you will receive an alarm while shopping. This is where you feed more cash into the card. A lot of technologists believe that PayWave Technology is an expensive investment for any supermarket. Well, Oz Supermarket should invest a considerable amount of money on RFID chips and PayWave cards (Lin et al., 2006). According to supermarket owners, these costs are negligible in front of busy customers. With quick checkout services, customers are more likely to visit their store. This would increase their turnaround and annual return on investment. Above all, RFID chips can be treated as one time investments. With more profits, Oz Supermarket is only likely to expand and make more money. That is why, PayWave Technology cannot be an overhead for the supermarket. On the other hand, customers will have more control over their shopping routines. People with quick shopping skills dont have to be stuck behind the slow ones. Quick shoppers can finish their tasks and reach home/office quickly. And, people with tight budgets dont have to wait till the final bill is generated. This technol ogy saves customers from making decisions in front of huge crowds. A study in local UK supermarkets revealed that customers feel annoyed and frustrated with customers at the top of queue return products or make decisions! With PayWave Technology, you will not be subject to such instances. A lot of customers benefit from the summary generated by PayWave. The summary gives a comprehensive insight of all products in the customers trolley (Leong et al., 2013). This is a detailed summary that describes the product, quantity and price. With this summary, customers can decide if a product is purchased incorrectly, is of the right quality and if it surpasses their budget. Also, customers can print this summary and take it home! The summary stations are located strategically. They are present throughout the store. That means, customers dont have to search or wait at a specific point for summaries. This is another way of reducing or getting rid of crowd. Another place where customers spend lots of time in a supermarket would be the parking lot! On an average, customers spend between 5 to 15 minutes in the stores car parking spaces. In order to cut down the amount of time a customer spends at the parking space, Oz supermarket should charge a fee. The fee can be customized to suit different times of the day. During non-peak periods, Oz supermarket should opt for lower parking rates. And, during peak hours, the car parking rate should be timed on a minute basis. Meanwhile, disabled people should receive free parking. This is a way of preventing disabled people from spending too many minutes in the stores car parks. Drawbacks of Making Technological Changes On the whole, PayWave Technology and few other store improvement plans will make Oz Supermarket quick and customer friendly. These are services that can attract more customers to the supermarket. However, customers should be educated of the changes and assisted in every possible way. Apart from this time consuming task, there are no drawbacks in adopting to the above mentioned technological changes. Improving Customer Service at Supermarkets Supermarkets like the Oz depend on customer support. Research claims that supermarket shopping is a type of self-service environment. For retailers like the Oz supermarket to be successful, they must build a strong relationship with all their potential and existing clients. They must track their customer levels of satisfaction. This is an important parameter that can help in minimizing dissatisfaction and complaints. It would help the supermarket come up with an effective service recovery strategy too. In this section, three different technologies are suggested to improve customer service. Cisco Voice over IP In this modern era, supermarket chains like the Oz have relied on networking technologies to enhance customer relationship and build business throughout its stores. Oz supermarket can make use of Ciscos voice over IP technology (Wallace, 2006). This is an innovation that can result in the following improvements. Sales associates at Oz supermarket will be able to engage in more face to face discussions with customers. If a customer requires information about products or services, the queries can be managed in real-time. Voice of IP technologies can save the money lost on analog based key systems. This networking solution can connect all stores and ensure a considerable amount of reliability and consistency. Customers will have a similar experience in all the stores. Meanwhile, the company can gather more information on customer queries and call center operations. This check would help the employees offer better phone prompts and greeting services to customers. Cisco Voice over IP tech nologies have a direct impact on employee productivity. Employees will have more time to focus on customer experiences. Sooner, customers at Oz supermarket will have the finest services around. Self Feedback Systems Self-checkout solutions are on the rise. However, there are very few solutions to obtain customer feedbacks. Most customers wish to give feedback on their supermarket experiences. With the introduction of PayWave Technologies, supermarkets need real time feedbacks. This is where self-feedback solutions come into the picture. This is an effective way of sharing customer opinions. Customers who value comfort and privacy are bound to use these self-feedback systems. The self-feedback system would be placed at the exit and entrance of the Oz supermarket. As the customer enters or leaves the store, they can place feedbacks. These channels are different from the conventional checkout units. That means, normal customers who dont want to give feedbacks can walk away from the other channels. Using the self-feedback system, customers can give reviews on goods. They can talk about the assistance offered by employees at the supermarket. Meanwhile, the feedback system can be used to discuss about their concerns or positives about PayWave technology. From the supermarkets point of view, the self-feedback system would be a direct interaction with customers and their thoughts (Lin et al., 2006). Supermarkets will be able to gather feedback from numerous customers. They dont have to invest time or money on questionnaires/surveys. Indeed, the self-feedback system is a smart way of gathering information from customers. However, customers should be advised to use the system. Using the self-feedback system is not an issue because there are guided instructions, voice prompts and screen animations to help them through. On special days, a customer satisfaction survey can be designed on the feedback systems. These feedbacks give a firm benchmark. Software Upgrades All customers look for customized experiences. They become bored and annoyed in homogenous environments. That is why the Oz supermarket should give customers a customized experience. The supermarket can invest on trolleys that greet customers and help them with suggestions. Customers should be allowed to keep track of a checklist. This checklist must help them buy everything and not forget anything. A common problem faced by many customers would be missing things. With the help of customizable trolleys and customer checklist facilities, this problem can be resolved. Likewise, Oz Supermarket can use the Beacon Technology to keep customers engaged (Silverman, 2014). With Beacon Technology, customers will be able to browse the aisles. This technology helps customers see all items in a particular row. For example, customers can check on the availability of certain products in each row. This is an interesting technology that saves lots of time for customers. Oz Supermarket should invest on a customer relationship management software. This software has to be installed in the supermarket (McFarlane, et al., 2003). There are several different types of CRM solutions in the market. This includes expensive enterprise-level solutions like InfusionSoft and affordable ones like Contactually. Based on the stores current budget, the right kind of solution should be bought. With CRM solutions, customer experiences can be managed. These solutions dont stop with customer data. Here is a simple example of how Oz Supermarket can use a CRM solution: If an elderly shopper has not visited the store recently, the CRM would generate an alert. The alert would help the supermarket chain reach out to their regular customer. The customer can come up with various responses. If the elderly customer is not feeling well, you can surprise them with a gift. If the elderly customer is shopping somewhere else, you can give him/her a coupon that is valid for a week. The gift/coupon will improve the bond between your supermarket and the customer. Sooner, the customer is likely to return to your store. CRM solutions are very useful in understanding customer responses and patterns. It is a smart way of monitoring the supermarket. The above mentioned solutions can improve customer experiences and the supermarkets services. These changes will generate positive results in the long run. The initial cost to implement these changes will be high. However, the supermarket will be able to experience a better return on investment too. When implemented correctly, more customers will be attracted towards the store. This way, the stores overall customer base can be improved. And, news about the supermarket would spread by word of mouth. This is one of the best ways to advertise the supermarket. References Tschirley, D. (2007). Supermarkets and Beyond: Literature Review on Farmer to Market Linkages in Sub-Saharan Africa and Asia. Retrieved from https://www.cargillsceylon.com/AboutUs/Docs/FarmerToMarket-Gates-FINAL4.pdf [Accessed on 22nd Aug 2017] Financial Ombudsman Service (n.d.). Fact Sheet PayPass and payWave cards. Retrieved from https://www.fos.org.au/custom/files/docs/fact_sheet_paypass_and_paywave_cards.pdf [Accessed on 22nd Aug 2017] Leong, L., Hew, T., Tan, G. W., Ooi, K. (2013). Predicting the determinants of the NFC-enabled mobile credit card acceptance: A neural networks approach. Expert Systems with Applications, 40(14), 5604-5620. Silverman, A. (2014). The Emergence of Beacons in Retail. Retrieved from https://cdn2.hubspot.net/hub/378611/file-1646038597-pdf/Forrester_Beacons_Report.pdf?t=14183165507645 McFarlane, D., Sarma, S., Chirn, J., Wong, C.Y., Ashton, K. (2003). Auto ID systems and intelligent manufacturing control. Engineering Applications of Artificial Intelligence, 16(4), 365-376 Lin, H.T., Lo, W.S., Chiang, C.L. (2006). Using RFID in supply chain management for customer service. In 2006 IEEE International Conference on Systems, Man, and Cybernetics, 13771381. Lee, Y.M., Cheng, F., Leung, Y.T. (2004). Exploring the impact of RFID on supply Chain dynamics. In 2004 Winter Simulation Conference R .G. Ingalls, M. D. Rossetti, J. S. Smith, and B. A. Peters, eds., 11451152. Hou, J.L. Huang, C.H. (2006). Quantitative performance evaluation of RFID applications in the supply chain of the printing industry. Industrial Management Data Systems, 106(1), 96123. Verhoef, P.C., Venkatesan, R., McAlister, L. et al. (2010). CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions. Journal of Interactive Marketing, 24(2), 121-137 Dholakia, U.M., Kahn, B.E., et al. (2010). Consumer Behavior in a Multichannel, Multimedia Retailing Environment. Journal of Interactive Marketing, 24(2). Tesser, A., Campbell, J. (1983). Self-definition and self-evaluation maintenance. In J. Suls A. Greenwald (Eds.), Psychological perspectives on the se4 (Vol. 2, pp. 131). Hillsdale, NJ: Lawrence Erlbaum Swann, W. B. (1985). The self as architect of social reality. In B. Schlenker (Ed.), The self and social life (pp. 100125). New York: McGraw-Hill Wallace, K. (2006). Cisco Voice over IP (CVoice) (Authorized Self-Study Guide) (2nd Edition) (Self-Study Guide). Cisco Press. Allee, V. A. (2002). A Value network approach for modeling and measuring intangibles. Transparent Enterprise, Madrid. Bolton, R. N. (1998). A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction. Marketing science, 17(1), 45-65.