Go Pro Case Study Essay Example | Topics and Well Written Essays - 750 words

Go Pro Case Study - Essay Example During a surfing activity with camera in his palm he got his business idea. The future wife of the Woodman, Woodman’s mother and Woodman’s father gave the startup capital to do the business. Arrangement of money, creation of the team and the arrangement of several other resources were the main challenges in front of the Nick Woodman. Learning the market and the customer were also initial challenges for Woodman. Currently the business of the GoPro is significantly successful. In the year 2013 the revenue of the organization increased by 87% and the total revenue was $985 million. The company is certainly profitable in nature. Net income almost doubled in the year of 2013. It became $61 million in 2013 in compare to $32 million of 2012. All these facts are clearly articulating its profitability. Both revenue and the net income have increased which are clear indications of profitability. Sony action cam and CENTR cam are the competitions for the GoPro. The company went for initial public offering in the month of June 2014. Almost $100 million capital was raised from the sale of stocks. The stock was traded in between the range of $21 to $24. Being an US company in NASDAQ the stock is being traded. Code of the stock in NASDAQ is GPRO. Ten years full of slogs, dedicated and committed management, business understanding and the innovation of products are the driving forces for the growth of the company. GoPro sales High Definition personal cameras mainly for the purpose of the extreme and action related video photography. Targeted customers of the GoPro are active teenagers, athletes; people who are involved with deep water surfing and enjoy different expeditions, adventures and mountaineering (Solomon). Marketing campaigns of the GoPro are intoxicating in nature. The organization knows very well how to amaze the people. The organization allows its users to make commercials of the company. All these created such a strong brand identity. Nick Woodman and his

Business Presentation Essay Example | Topics and Well Written Essays - 750 words

Business Presentation - Essay Example I have set a meeting with the m next week in order for us to discuss my business plan. I believe that the use of meeting as a mode of communication emphasizes my deep respect for the organization. However, recognizing that the CEO and high ranking officials are always preoccupied with important issues in the business organization, I have only limited the meeting to 30 minutes. This way, I will not be taking them too long from their other tasks. My plan is to borrow an amount of $50,000 payable in ten years. I believe that the utmost concern of the investors will be my capability of paying them the quarterly interests and the principal. Secondly, they would also want to be informed where their fund will be utilized. With this, my presentation will focus on the profitability and the operation of my distance learning institution. Since my audience is comprised of individuals who have gained expertise in managing companies, I am compelled to illustrate my business plan through the use of important business concepts. With these crucial considerations, my presentation will be composed of three parts. ... Knowing that they are already familiar with other distance learning start-ups, I will only be focusing on the institutions offering information technology courses. I have already researched information on this and found out that the market for this service is relatively unsaturated with only ten distance learning institutions worldwide. In contrast, individuals seeking IT courses are mounting due to the perceived importance of technology in business organizations. I would want to emphasize that there is a huge opportunity in distance learning industry specifically in information technology courses. I will be presenting the industry growth and the significant trends. In the second part, I will be presenting my business plan to inform them how the business will operate. In order to maximize the time, I will only be presenting the highlights as derived from the executive summary. Special emphasis will be put on the marketing strategy, value chain, customer support, and strategies. I will also stress the difference of my distance learning institution with the other competitors in the industry. As you know, I have looked at the weaknesses of the operation of the current players and based the operation of my institution in them. I believe that this information is very crucial to the audience as I know that they are also contemplating in investing in other distance learning start-ups. Lastly, I will show the financial aspects of the business organization. First, I will determine the resources needed to start the operation including the workforce, equipments, and marketing materials. This is to give them an idea where their investment will be spent. Next, I will be showing my sales and